Elon Musk unveils Twitter rebrand with big X logo.
billionaire and the CEO of his company Linda Yacarino appears to confirm the change by posting an image of the icon on the side of its San Francisco headquarters, California.
“Lights. Camera. X!” Ms. Jacarino wrote before the X replaced the recognizable bird logo on Twitter’s website.
Asked what the name of the tweet is now, Musk said: “x’s.”
Regarding retweets, when someone retweets someone’s tweet, he said: “The whole concept should be rethought.”
it appears after The world’s richest man teased an upcoming rebrand all weekend or social media platforms He bought the company for $44bn (£38bn) last October.
Official Company Name Twitter Inc, Already changed its name to X Corp back in April.
Musk talked about his launch aspirations early on “X, everything app”, even before buying Twitter.
He had previously compared his plans with WeChat in Chinawhich brings together familiar features like messaging, payments, marketplaces, and public posts into one place.
Ms. Jacarino appeared to confirm Sunday’s tactic.
“X is the future of infinite interaction,” she said, with a focus on “audio, video, messaging, payments/banking” and “powered by artificial intelligence.”
Musk launched his own artificial intelligence startup earlier this yearcalled xAI, which will work with his existing companies – including tesla and Twitter.
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Twitter’s rebrand marks the biggest change to the platform since Musk began his tumultuous tenure.
The changes include lay off thousands of employees, Lock the verification checkmark behind the paywallto recover a banned account, e.g. andrew tate and donald trumpand Apply reading restrictions.
His lax stance on moderation has caused the company to lose nearly half of its ad revenue since he bought Twitter. Musk revealed last week that the company is not yet profitable and is heavily in debt.
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Combined, his policies have also prompted some of the platform’s 360-400 million users to try other options, such as blue sky – Backed by ex-Twitter boss jack dorsey – and mastodon.
Yuanof Threads application turns out to be the biggest threat.it Fastest-growing app in history after launching earlier this monthaccumulated 100 million users in five days.
Its tough stance on moderation proved attractive, but the app lacked key features such as the ability to search for specific topics, hashtags, and the option to tailor your timeline only to people you follow.
Its blatant similarity to Twitter infuriated Musk, who has since posted multiple derogatory comments aimed at the billionaire owner of Meta mark Zuckerberg and even threatened to sue.
Billionaire tech rivals have considered the idea too fight each other in a cage match.